Services
With a view to ensure specialized services, we insist that each partner specializes and delivers one specific practise area.
As such, we identify each service with a named partner
Consulting / Valuation / VCFO
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Startup valuations, financial instruments, Purchase price allocations, Impairment analysis etc.
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Transaction advisory / Due diligence including vendor due diligence, compliance and financial due diligence engagements
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Family office advisory & succession planning
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Virtual CFO
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ESOP advisory
Case Studies
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Family Office Advisory - restructuring of a family office - INR 600 Crores AUM – Succession planning, entity restructuring and capital conservation.
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Lead advisor for capital allocation/investment with initial corpus of INR 100 Crores.
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Strategic Structuring - Intellectual Property [IP], transfer and externalization of structure and cap table rationalization fur a Drug Discovery Company.
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SFO / Investment Banking – multiple startup clients across rounds – business plan / pitch deck / valuation / investor relations
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Valuations – delivered 100 valuation engagements in the last 2 years – NCLT / business valuations / Op
Audit & Assurance
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Statutory Audits - Companies Act, Income Tax Act and GST Audits
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Certification services
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IndAS / IFRS Advisory
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Consolidation of financial statements
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SOP for Accounting policies
Illustrative Case Studies
Private Limited Companies – Audit under Indian GAAP / IndAS financials
IndAs Convergence
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Media major with 4000+ people
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Japanese manufacturing
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Language Tech Company
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Consolidation support - decision support for policies, disclosures - Large investment house with interests in media, manufacturing
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Advisory services – policies / estimation / disclosure
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IFRS reporting - > 10 years for Israel based real estate group
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IFRS 16 (leases) / IFRS 13 valuation support and accounting support
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US Co - ASC 350 / ASC 985 – internally generated software capitalization
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ASC 606 – Revenues support for US IT Co.

Niranjan Raman
ACA
Partner – Accounting & Financial Advisory/Audit
Over two decades of experience with
Big4 to the level of Associate Partner.
Short corporate stint. Joined JAA in
December 2021. IFRS/ IND AS/ Advise
on complex accounting issues, Audit
and IPO readiness advice, Trainings
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Avid listener of Carnatic music and will
read anything to do with Indology
Accounting Advisory
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GAAP Advisory – for transition and complex issues
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Accounting and Financial Reporting health-check for fast
growth companies -
Preparation for audits and due diligence
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Accounting manuals and financial reporting SOP
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Workshops and Trainings
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Audits - Companies, LLP’s and Income Tax Act
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Published author and moderator/ speaker in seminars
Illustrative Case Studies
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GAAP change/ new standards - Advised over 50 clients across diverse industries in past 5 years
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Audit preparation - Assisting client to reduce surprises and achieve efficiencies
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Deals - Collaborative working with tax, regulatory and financial advisory experts for due diligence, structuring/ restructuring, M&A transactions, etc.
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Other Accounting Advisory services: Analysis/ memo for complex accounting issues relating to share based payments, revenue recognition, lease accounting, business combinations, internally generated software, compound financial instruments and hedge accounting.
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Early stage health check on accounting positions
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Trainings and workshops – on GAAP and Essential Finance concepts simplified for Non Finance professionals
Governance Risk & Control
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Risk-based Internal Audits
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Information Systems Audit – ERP post-implementation, ITGC
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SOX & Internal Financial Controls
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Advisory Services & Compliance
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Anti-fraud
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Development of Manuals & SOPs
Illustrative Case Studies
Internal financial controls – end to end advisory / drafting / testing
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Manufacturers – subsidiaries of Japanese / German MNCs / Homegrown clients
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Startups - major Mobility startup / Language technology platform – acquired by India’s largest business house
Audit of Information Systems
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SAP post implementation audit – manufacturing clients
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IT general controls / application controls testing – e-commerce / digital startups
SOPs / Processes
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Finance, Sales and inventory – manufacturing clients
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Digital startups – revenues, IT
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Anti-fraud
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Travel related anti-fraud testing
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Testing for fraud controls
Tax & Regulatory Services
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High end Corporate tax advisory
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Tax holiday units - eligibility / business presence test / restructuring / POEM / BEPS
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Multi level Corporate tax litigation support
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Business modelling and contract structuring, inbound and out-bound movement of personnel, IP migration strategies
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ETR management across jurisdictions and providing
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Complete solution along with tax compliances
Illustrative Case Studies
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Compliance and advisory – Unlocked multi-year refunds through advisory / reconciliation of multi-geo withholding tax for a global IT automation brand
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Restructuring advice involving more than 25 businesses in India for a multi-national diagnostics client
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Transfer pricing compliance and advisory for multiple clients
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Wage code advisory and planning for more than 25 clients on a proactive basis
Controller as a Service
Setting up Finance and Accounts function
Controllership functions, Receivables, Payables, Payrolls, MIS & Budgeting tailored to the needs of the Company.​
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Setting up / streamlining
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MIS Dashboards
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Cashflow Management
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Top & Bottom line Improvement
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Accounting Policies Procedures
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Investor Relationship & Reporting
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Compliance adherence
Illustrative Case Studies
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Scaled up finance for an organization which saw growth from 30 – 500 people – end to end advisory including accounts / finance
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Led finance team for a retail / hospitality with > 30 outlets
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working with investors for a VC funded new age B2C retail chain / fintech Co / Analytics startup – MIS / investor relations
Indirect Taxation
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Complex indirect tax matters
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Compliance support services
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Litigation support
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Advance rulings / business structuring
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Central excise, GST / SEZ / STPI
Illustrative Case Studies
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Advance ruling British subsidiary into diagnostic reagent machine + Favourable GST Advance ruling providing litigation immunity
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Compliance support for > 100 clients – end to end GST support
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GST advisor for known names in the e-commerce industry
Taxation & Advisory
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Complex personal tax matters.
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Works with > 500 clients
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Succession planning
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Real estate transactions / JDAs
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Negotiations and settlements
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Jayasimha K.G
FCA
Senior Partner
Practising since 1976. Partner @ jaa from 2012. Served on audit committees / deep relationships. Firm mentor.
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Passionate Agriculturist.