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With a view to ensure specialized services, we insist that each partner specializes and delivers one specific practise area.


As such, we identify each service with a named partner


Consulting / Valuation / VCFO

  • Startup valuations, financial instruments, Purchase price allocations, Impairment analysis etc.

  • Transaction advisory / Due diligence including vendor due diligence, compliance and financial due diligence engagements

  • Family office advisory & succession planning

  • Virtual CFO

  • ESOP advisory

Case Studies

  • Family Office Advisory - restructuring of a family office - INR 600 Crores AUM – Succession planning, entity restructuring and capital conservation.

  • Lead advisor for capital allocation/investment with initial corpus of INR 100 Crores.

  • Strategic Structuring - Intellectual Property [IP], transfer and externalization of structure and cap table rationalization fur a Drug Discovery Company.

  • SFO / Investment Banking – multiple startup clients across rounds – business plan / pitch deck / valuation / investor relations

  • Valuations – delivered 100 valuation engagements in the last 2 years – NCLT / business valuations / Op

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Girish Kaushik


Partner – Consulting/Valuation


A decade of corporate experience as a senior finance executive. Big4 alumni.

Partner@jaa from 2014

Heads startup desk/ new initiatives. Registered Valuer.

Marathoner, Sanskrit student.

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Audit & Accounting

Archana Ashok


Partner – Audit/Accounting Advisory


Nearly a decade of experience with big4. Founding Partner@jaa from 2012.

Point solutions – IFRS / IND AS / Consolidations / Rev Assurance. Audits of 50+ companies of various size/ industries.

Plays the keyboard in her free time.

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Audit & Assurance

  • Statutory Audits - Companies Act, Income Tax Act and GST Audits

  • Certification services

  • IndAS / IFRS Advisory

  • Consolidation of financial statements

  • SOP for Accounting policies

Illustrative Case Studies

Private Limited Companies – Audit under Indian GAAP / IndAS financials


IndAs Convergence

  • Media major with 4000+ people

  • Japanese manufacturing

  • Language Tech Company

Consolidation support - decision support for policies, disclosures - Large investment house with interests in media, manufacturing

Advisory services – policies / estimation / disclosure

  • IFRS reporting - > 10 years for Israel based real estate group

  • IFRS 16 (leases) / IFRS 13 valuation support and accounting support

  • US Co - ASC 350 / ASC 985 – internally generated software capitalization

  • ASC 606 – Revenues support for US IT Co.


Niranjan Raman


Partner – Accounting & Financial Advisory/Audit


Over two decades of experience with
Big4 to the level of Associate Partner.
Short corporate stint. Joined JAA in
December 2021. IFRS/ IND AS/ Advise
on complex accounting issues, Audit
and IPO readiness advice, Trainings

Avid listener of Carnatic music and will
read anything to do with Indology

Accounting Advisory

  • GAAP Advisory – for transition and complex issues

  • Accounting and Financial Reporting health-check for fast
    growth companies

  • Preparation for audits and due diligence

  • Accounting manuals and financial reporting SOP

  • Workshops and Trainings

  • Audits - Companies, LLP’s and Income Tax Act

  • Published author and moderator/ speaker in seminars

Illustrative Case Studies

  • GAAP change/ new standards - Advised over 50 clients across diverse industries in past 5 years

  • Audit preparation - Assisting client to reduce surprises and achieve efficiencies

  • Deals - Collaborative working with tax, regulatory and financial advisory experts for due diligence, structuring/ restructuring, M&A transactions, etc.

  • Other Accounting Advisory servicesAnalysis/ memo for complex accounting issues relating to share based payments, revenue recognition, lease accounting, business combinations, internally generated software, compound financial instruments and hedge accounting.

  • Early stage health check on accounting positions

  • Trainings and workshops – on GAAP and Essential Finance concepts simplified for Non Finance professionals

Governance Risk

Governance Risk & Control

  • Risk-based Internal Audits

  • Information Systems Audit – ERP post-implementation, ITGC

  • SOX & Internal Financial Controls

  • Advisory Services & Compliance

  • Anti-fraud

  • Development of Manuals & SOPs

Illustrative Case Studies

Internal financial controls – end to end advisory / drafting / testing

  • Manufacturers – subsidiaries of Japanese / German MNCs / Homegrown clients

  • Startups - major Mobility startup / Language technology platform – acquired by India’s largest business house


Audit of Information Systems

  • SAP post implementation audit – manufacturing clients

  • IT general controls / application controls testing – e-commerce / digital startups


SOPs / Processes

  • Finance, Sales and inventory – manufacturing clients

  • Digital startups – revenues, IT


  • Travel related anti-fraud testing

  • Testing for fraud controls


Aradhana Ashok

FCA, DISA, FAFD (cert)

Partner – Governance Risk and Control


Nearly a decade of experience with big4. Founding Partner@jaa from 2012. Point solutions – Directors responsibility / SOPs / ERP reviews / Anti-fraud. Internal audits of global companies.

Plays the guitar.

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Ishita Bhaumik


Partner – Tax & Regulatory Services


2 decades of experience with big4 as an executive leader. Partner @ jaa from 2020 Tax structuring / advisory / ETR management / Setting up shared service centers. International tax advisory. 

Loves cooking & Rabindra Sangeet.

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Tax & Regulatory Services

  • High end Corporate tax advisory

  • Tax holiday units - eligibility / business presence test / restructuring / POEM / BEPS

  • Multi level Corporate tax litigation support

  • Business modelling and contract structuring, inbound and out-bound movement of personnel, IP migration strategies

  • ETR management across jurisdictions and providing

  • Complete solution along with tax compliances

Illustrative Case Studies

  • Compliance and advisory – Unlocked multi-year refunds through advisory / reconciliation of multi-geo withholding tax for a global IT automation brand

  • Restructuring advice involving more than 25 businesses in India for a multi-national diagnostics client

  • Transfer pricing compliance and advisory for multiple clients

  • Wage code advisory and planning for more than 25 clients on a proactive basis


Controller as a Service

Setting up Finance and Accounts function


Controllership functions, Receivables, Payables, Payrolls, MIS & Budgeting tailored to the needs of the Company.

Setting up / streamlining

  • MIS Dashboards

  • Cashflow Management

  • Top & Bottom line Improvement

  • Accounting Policies Procedures

  • Investor Relationship & Reporting

  • Compliance adherence

Illustrative Case Studies

  • Scaled up finance for an organization which saw growth from 30 – 500 people – end to end advisory including accounts / finance

  • Led finance team for a retail / hospitality with > 30 outlets

  • working with investors for a VC funded new age B2C retail chain / fintech Co / Analytics startup – MIS / investor relations

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Yashaswini Jayasimha


Partner – Controller as A Service


Corporate experience from 2007. Partner @ jaa from 2019. In charge of the virtual CFO/Virtual controller and outsourced accounting services.

Enjoys arts & crafts, shopping.

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Indirect Taxation
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Suchindra R.K


Partner – indirect taxation


All India CA ranker. Big4 alumnus. Partner @ jaa from 2015. Passionate GST expert / practitioner

Into sketching. yoga & agriculture.

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Indirect Taxation

  • Complex indirect tax matters

  • Compliance support services

  • Litigation support

  • Advance rulings / business structuring

  • Central excise, GST / SEZ / STPI

Illustrative Case Studies

  • Advance ruling British subsidiary into diagnostic reagent machine + Favourable GST Advance ruling providing litigation immunity

  • Compliance support for > 100 clients – end to end GST support

  • GST advisor for known names in the e-commerce industry


Taxation & Advisory

  • Complex personal tax matters.

  • Works with > 500 clients

  • Succession planning

  • Real estate transactions / JDAs

  • Negotiations and settlements

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Jayasimha K.G


Senior Partner


Practising since 1976. Partner @ jaa from 2012. Served on audit committees / deep relationships. Firm mentor.

Passionate Agriculturist.

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